Shanika is known for driving marketing for the companies she has worked for by improving awareness and positioning, demand generation, lead generation, and client retention. She has over 7 years of B2B/ Tech/ SaaS marketing experience and is currently leading the company’s communications and marketing operational efforts. 

Shanika was part of the core Sales & Marketing operational team of a US-based startup that took over 60% of the market share away from the startup’s sole opponent, Fortune 500 giant GE Transportation, resulting in a merger between the two companies.

Shanika holds a Bachelor of Business – double degree in Management & Marketing from Edith Cowan University, Australia. She is based in Colombo, Sri Lanka. 

Marketer by day, musician by night Shanika is a talented pianist, violinist and saxophonist and enjoys learning to play instruments in her spare time.